Tour de Corps (Tour of the Body) 
BIC Razors| Integrated

INSIGHT

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Razor ads always focus on the face. But as millennial and GenZ men take better care of their overall appearance, no one tells them how to shave the other (inaccessible) parts of their body.

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IDEA

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Educate men on how to shave the “other” parts of their body by chanelling their spirit of adventure.