MENOCAPSULE
REFINERY29 x CASE FOR HER | DIGITAL

INSIGHT

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Our mothers are valuable and underused resources who are able to provide insights and advice about the menopause transition from lived experience. A woman’s menopause experience often closely resembles that of her mother, giving moms unique insight into when the transition might start and what it will be like.

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IDEA

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Refinery 29 and Case For Her harness the power of mum’s wisdom to create the Menocapsule - a digital “time capsule” of audio recordings filled with stories and advice from post-menopausal mothers aimed at demystifying and destigmatizing the menopause transition for the next generation.