Chapter of Color
La Roche Posay| Activation

INSIGHT

​

Medical books have served for ages as the guide and source of knowledge to students, though since books lack an important part of information like cancer representation on black skin, students end up getting wrong information which when it comes to melanoma on black & brown skin leads to delayed diagnosis and deaths that could have been prevented easily.

​

IDEA

​

We create the Chapter of Color – an easily accessible, digital and physical booklet – that exclusively covers the way melanoma symptoms appear on black & brown skin.