THE FOCUS SESSIONS
Zalando x lululemon | Digital

INSIGHT

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Teams that bring brands together are beyond the corporations that represent them. They have their own interests, motivations and drive. 

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IDEA

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We wanted to showcase the people behind this important partnership and go beyond the corporate messaging. We wanted to speak about how passionate people create passionate and long-lasting partnerships especially when it comes to sports. And when we speak to them, we realise that sports mean different things to different people and their love for it can influence their professional life and decisions as well. In this series, we spoke to 3 leaders from across lululemon and Zalando about the same!